RACHAEL CARLSON
SENIOR COPYWRITER + FREELANCE WRITING SERVICES
The Work
Looking for a senior level copywriter or freelancer to help you spin the ordinary into something extraordinary? From web content, social campaigns, script writing, print, email, blogs and articles, I've pretty much seen and written it all.
Coldwell Banker National Dream Ad Campaign
The client was looking for me to capture the emotions and feelings around making a big move and finally finding your dream home.
Whether it's breathing fresh mountain air or falling asleep with waves crashing outside your door. This was all about the little moments and the big feelings: turning your dreams into reality.
Amtrak Cobrand Campaign
Here's snapshot of some of the loyalty marketing work I did for Amtrak.
Instead of the typical approach where a campaign is solely about the number of points you can earn, I'm telling a story about what you can do with those points, where you can go and the experiences and memories you'll make along the way.
Creating a more inspirational and personal connection to Amtrak and the value their credit card brings.
Amtrak Loyalty and Brand Work
As the lead writer on ICF's largest account, I've developed and shaped the Amtrak Guest Rewards tone and brand story.
This work showcases yearly loyalty
programs, promotional
campaigns, member appreciation mailings, national magazine ads, social media, emails and all digital assets (landing pages, banner ads and more), which target Amtrak Guest Reward members.
Oikos Protein Super Bowl Campaign
This was a fun social media campaign that plays on the workout face you may come across at gyms: #proface.
I wrote several posts to be used across all social platforms to help market their new protein yogurts.
UnitedHealthcare Campaign
We were asked by the client to come up with an email campaign that would better market their small business health plans.
Along with making them visually appealing, I wanted to tie in a human connection by playing on what it's like being a small business owner and what matters most to them.
Pepco Energy Campaign
The client was looking for a new, fresh campaign that highlighted their services in a fun and playful way during Covid.
I made sure to keep the headlines short and punchy so that they could be used in digital, social and print pieces as needed.
NuSkin Product Naming Project
I love coming up with new product and program names. When NuSkin came to us with a new beauty tool they were launching that needed a unique
name, I jumped at the chance!
These are some examples of the client presentation and the names I came up for their new and exciting tool.
Deluxe In-house Creative Work
I spent eight years at Deluxe and during that time I had the pleasure of working with a great team.
From re-branding twice to writing several websites from scratch to video script writing and working on the "Small Business Revolution,"my time at Deluxe was spent collaborating and coming up with new creative every day.